Market Study

The market study is a document defining the supply of and demand for hotel accommodation, taking into account local market specifics in supporting the financial projections of an existing or proposed hotel’s trading activity. The report identifies segmentation of demand and, analyses primary and secondary competitors to the designated hotel object. Data collected from the respective local market is carefully screened with the intent on revealing sources of demand for accommodation, food and beverage for hotel operations and determining the property’s appropriate positioning in terms of pricing and facilities-mix. The market study includes a site analysis, comprising a detailed description, physical boundaries, size, topography, visibility, accessibility, and suitability for hotel use.